Authenticity in social media might seem like a contradiction, but Collin goes into how he has pulled back the curtain on the culture of Instagram by making fun of inauthenticity in a very over the top way.

With a character he created to point out the dichotomy of vulnerability and facades coexisting, his followers (or Collowers) have come together in a community that has ended up being a huge force for good while still teasing the people that inspired him to start his account in the first place.